When the Northern soulsters of Motown were employing strings and pop elements, Sam & Dave rejected pop wholesale and made sure they kept their Memphis soul simple and raw. Their albums never sounded heavily produced, and therein lies much of the appeal of Hold on, I'm Comin' (their first album for Atlantic). This duo didn't believe in hiding behind lavish productions. Like the blues and gospel artists who paved the way for soul music, Sam & Dave knew how to seize the moment. From such major hits as "You Don't Know Like I Know" and the title song to solid album tracks like the riveting "It's a Wonder" and the tough yet vulnerable ballad "Just Me," this album epitomizes Memphis soul in all its unpretentious, down-home glory. AMG.