The Hollies - Butterfly 1967

This late 1967 album found the Hollies making some modest adjustments to the psychedelic era: occasionally trippy studio effects, a sitar on their most psychedelic track ("Maker"), songs that didn't always deal with boy-girl relationships. In fact, however, the group's focus remained where it usually was: modest but pleasing, similar-sounding catchy tunes with high harmonies and strumming guitars. It's not remarkable or essential, but it's certainly pleasant enough, and a bit better than their earlier 1967 LP, Evolution, with some of their better album-only cuts ("Postcard," "Pegasus," "Butterfly," "Away Away Away"). With some track alterations, the record was issued in the U.S. as Dear Eloise/King Midas in Reverse; the U.K. edition, as collectors should note, has a few songs that were never released in the States ("Pegasus," "Elevated Observations?," "Try It"). AMG.

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The Hollies - For certain because... 1966

One gets the feeling that, as 1966 drew to a close amid an incredible acceleration of innovations in the pop and rock world, the Hollies felt the need to prove themselves capable of artistic growth despite having established a very winning formula. For Certain Because... was their first album entirely composed of original material, and it echoed pop's increased sophistication with fuller, more adventurous arrangements and more personal, folk-rock-influenced compositions. Such was the intense competition of the time that this record couldn't hope to take on Revolver, Aftermath, or Face to Face, but it nevertheless remains an admirable effort that may stand as the group's most accomplished album (greatest-hits packages excepted) of the '60s. the Hollies were very much a pop group and didn't let their somewhat more sober and introspective compositions stand in the way of their glittering harmonies and jangling guitars. Occasional brass, banjo, bells, and vibrating piano embellish their basic rock instrumentation on this pleasant, if hardly earthshaking, work. The circus-like "Stop! Stop! Stop!," with its manic banjo, was a hit on both sides of the Atlantic; the good-natured "Pay You Back with Interest" was a Top 30 hit in America; and the jazzy "Tell Me to My Face" was one of their best '60s album tracks. Thanks to B. AMG.

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The Hollies - Evolution 1967

For many Hollies enthusiasts, Evolution (1967) is considered the band's most accessible blend of pop and psychedelia. The quintet were headed into musical territories beyond simply "moon-June-bloom" and boy-meets-girl lyrics coupled with the tightly constructed vocal harmonies that had become their calling card. Nowhere is this more evident than in the tripped-out cover art from Dutch multimedia artists Seemon Kooer, Marijke Kooer, Josje Leeger, and Barry Finch -- known collectively as Fool. Although "Carrie-Anne" could be considered an extension of the trite, somewhat predictable Brit pop, there are clear indications of new horizons on cuts such as the modish "You Need Love," the arguably passé distorted electric guitar on "Have You Ever Loved Somebody," and the wailing fretwork on the driving freakbeat rocker "Then the Heartaches Begin." Graham Nash (guitar/vocals), Allan Clarke (guitar/vocals), Tony Hicks (guitar/banjo/dulcimer/vocals), Bobby Elliott (drums), and new recruit Bernie Calvert (bass/vocals) -- who replaced original member Eric Haydock in the spring of 1966 -- were also taking different approaches in their writing and arranging, as heard on the trippy "Headed for a Fall." On this tune, most prominent is the unusual six-eight time signature, coupled with Hicks' inversion of the unmistakable banjo, which is similar to the sound he conjured up on the hit "Stop, Stop, Stop." However, somewhat more atypical of the Nash-era band are the light and limber acoustic and uptempo "Stop Right There," or the baroque "Ye Olde Toffee Shoppe." AMG.

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