West, Bruce & Laing - Whatever Turns You On 1973

Adding a bit of Procol Harum's sound to the mix is exactly what the doctor ordered for this superior second outing from the decision by Jack Bruce and Leslie West to merge their talents. "Shifting Sands" and the Peter Brown co-written "November Song" are amazing expressions for these artists, who break out of what people expected from them to create something important. Bruce does his best Neil Young in this "Helpless" takeoff, and West's guitar adds the bite that was not part of Buffalo Springfield, but the album jacket is just plain terrible, like the Guess Who's Road Food taken to an extreme. Had this album found its way into the sublime cover to their first effort, Why Dontcha, they might've been taken more seriously by the critical elite of the day. The underground comic art by Joe Petagno is not the beautiful stuff he has produced since and is not the eye-catching Robert Crumb work that made Big Brother's Cheap Thrills so inviting. Perhaps you can't tell a book by its cover, but that's what marketing departments are for, and the debacle that is the packaging on Whatever Turns You On disguises the on-target music finally starting to jell. "Rock & Roll Machine" is West finding a groove and, yes, Mountain keyboard player Steve Knight could have improved this very good song and brought it to another level. Andy Johns' production is a bit smoother, but he still lacks the finesse of a Denny Cordell or a George Martin. There's none of the sparkles that the Beatles' "Revolution" contained, an element that made hard rock radio-friendly. Jack Bruce, on the other hand, is delivering solid album tracks -- the Brown/Bruce/West/Laing composition "Scotch Crotch" could've fit nicely on Disraeli Gears or Wheels of Fire, but not as one of those discs' 45 RPMs. And that's the same problem faced by the Why Dontcha album -- great musicians jamming out, but failing to find their way around the maze, failing to write a "Can't Find My Way Home" or a "Tales of Brave Ulysses." "Slow Blues" is a fluid West/Bruce vocal combo with piano and slide guitar -- superb fun for these guys, but not expanding beyond what they've given in the past. And while this album may be superior to the first, there's also a complacency, and maybe a feeling by the band that the world owed these journeymen something. For fans, it is a nice addition to the collection and great to listen to for a change of pace. For their careers, it sounds like men with a lot to give treading water. The nature of the record industry -- executives wanting three million units out of the box and artists wanting to record on their own terms -- wasn't the environment to allow a West, Bruce & Laing five or six more discs to catch a wave. It's too bad because there was something there. AMG.

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